Modak Optimus is an intranet based tool for managing Campaigns and tracking their performance. It serves as a great tool for Business Analysts to determine right business strategies in selecting right customers from the customer base for a right offer thus making your business more service oriented and grow with strategies. You can measure the bang created by your marketing dollars.
Creation and Tracking Features:
- User friendly interface which is intuitive.
- Unlimited Campaigns creation, management and analysis.
- Comprehensive tracking of executed campaigns and being run campaigns.
- Campaign evaluations like pre-post evaluations, Return on Investment and response rate.
- Sending SMS and e-mail alerts to customers.
- Geospatial Analysis-Real-time visualization of customers against attributes on Geographic Maps based component.
- Interactive charts for displaying and selecting the data for attributes.
- Effective segmentation schemes are applied for filtering of customers in campaigns.
- Predictive models well implemented in business rules of the tool.
- Effective sampling of control groups using segmentation schemes.
- Ready to use tool for verticals like banking, retail and hospitality which designed by domain experts.
- Readily configurable data sources and attributes for success metrics.
Performance, Integration and Maintenance:
- Performance effective even when executing large campaigns.
- Easy setup and maintenance.
- Easy integration of extra modules.